It’s hard
to believe a brand that has become as prized and sought-after as
Spiderwire originated just over a decade ago. But that kind of
brand success is what happens when you put a killer new product
in the hands of anglers who see it immediately perform as advertised – and
then some.
The Spider brand was spawned in the labs of a California company
called Safariland, a high-end manufacturer of – not fishing
equipment – but law enforcement equipment. Working with high-tech
synthetics to produce bullet-proof vests, the Safariland research
team headed by Neale Perkins and Scott O’Brien discovered
that the gel-spun polyethylene fibers used in the vests were ideal
for a wide range of applications. One cool application was an amazing,
super-strong fishing line, the likes of which hadn’t ever
been seen in the sport before. After rigorous researching and in-depth
testing of various formulations of the product, the team struck
on the construction that became known as Spiderwire – and
it was nothing less than the strongest, thinnest, most sensitive
fishing line in the world.
With notions of bullet-proof performance and images of black widow
spiders firmly in mind, aggressive anglers took to the product
like predator to prey – which is exactly what Spiderwire
helps you accomplish on the water. With Spiderwire, you’re
armed for the take-no-prisoners battle, and ready for the fish
to strike. And they don’t get away. |